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Customer Relationship Management
Customer Relationship Management (CRM) refers to strategies, processes, and technologies businesses use to effectively manage customer interactions and relationships. CRM systems centralize customer information, track communication history, and store details like preferences and purchase behavior. These systems also provide insights to improve customer satisfaction, streamline sales processes, and enhance marketing campaigns. Using CRM, businesses can build stronger relationships, foster customer loyalty, and identify opportunities to increase revenue. Standard features of CRM systems include contact management, analytics, automated workflows, and tools for customer support. CRM solutions are essential for organizations seeking to understand their customers better, respond to their needs efficiently, and deliver personalized experiences, ultimately driving long-term business success.