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Best Alternative to a Negotiated Agreement (BATNA)
The Best Alternative to a Negotiated Agreement (BATNA) refers to the most favorable course of action a party can take if negotiations fail to reach an agreement. It represents a fallback option that defines the minimum acceptable outcome before walking away from talks. Understanding your BATNA strengthens your negotiation by clarifying alternatives and setting realistic expectations. Knowing the other party’s BATNA can provide valuable insights into their negotiation limits. A strong BATNA improves decision-making by helping parties avoid unfavorable deals and pursue better opportunities. It is widely used in business, legal disputes, and conflict resolution to ensure negotiations are approached with clear objectives and well-informed strategies.