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Business to Business
Business-to-business (B2B) refers to transactions between businesses rather than between a business and individual consumers. These interactions involve the exchange of goods, services, or information between companies. Examples of B2B transactions include purchasing raw materials, supply chain management, and collaborations between firms for joint ventures or partnerships. B2B commerce often focuses on high-volume purchases or services that support the operations of another business. These long-term relationships involve more complex negotiations than Business-to-Consumer (B2C) interactions. B2B transactions are essential for industries like manufacturing, wholesale, and technology, where businesses rely on each other to maintain efficiency and growth. The primary goal of B2B commerce is to create value through partnerships that enhance operational efficiency and profitability.