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Business to Consumer
Business-to-consumer (B2C) refers to transactions between businesses and individual consumers. In B2C interactions, companies sell products or services directly to the end users. Examples of B2C transactions include online shopping, retail purchases, and services like entertainment subscriptions or food delivery. B2C commerce typically focuses on mass-market goods and services designed for individuals, aiming to deliver a convenient and personalized customer experience. Businesses in the B2C space often rely on marketing strategies like advertising and promotions to attract consumers and drive sales. Unlike Business-to-Business (B2B), B2C transactions are generally smaller in scale but occur more frequently. B2C interactions are crucial in retail, hospitality, and e-commerce industries, where consumer satisfaction and engagement are key to success.