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Confirmation Bias
Confirmation bias is the tendency to seek, interpret, and remember information supporting existing beliefs while ignoring or minimizing evidence contradicting them. This cognitive bias can lead individuals to make flawed decisions, as they may favor information that aligns with their preconceptions. It often affects areas such as problem-solving, research, and decision-making. In organizations, it can create blind spots, preventing teams from recognizing errors or considering alternative viewpoints. Overcoming confirmation bias requires critical thinking, openness to opposing views, and structured decision-making processes. Techniques such as evidence-based reasoning, peer review, and devil’s advocate discussions help reduce its influence. By addressing this bias, individuals and organizations can make more balanced and accurate assessments, leading to better decisions and improved outcomes.