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Customer Experience
Customer Experience (CX) is customers’ overall perception based on their interactions with a brand throughout their journey. It includes touchpoints such as websites, customer support, and in-store visits, shaping how customers feel about the brand. The goal is to create positive and memorable engagements that foster satisfaction, loyalty, and trust. CX focuses on understanding customer needs and ensuring seamless, personalized interactions at every stage. By delivering consistent and high-quality experiences, businesses can enhance relationships, encourage repeat business, and gain a competitive edge. Whether through responsive service or intuitive product design, CX plays a vital role in building lasting connections and driving success.