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Dark Data
Dark data refers to unstructured or unused data collected by organizations that is not actively analyzed or utilized for decision-making. This data type includes logs, customer interactions, emails, and other information stored but not leveraged for insights. It often remains hidden due to insufficient tools, resources, or strategies to process it. While dark data can contain valuable information, leaving it unexamined can lead to missed opportunities and higher storage costs. Analyzing dark data can reveal trends, improve business strategies, and enhance decision-making. However, organizations must also address security and compliance risks associated with managing this unstructured information.