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The Eisenhower Matrix
The Eisenhower Matrix is a time-management tool that helps prioritize tasks based on urgency and importance. It organizes tasks into four categories: “urgent and important” (do immediately), “important but not urgent” (schedule for later), “urgent but not important” (delegate), and “neither urgent nor important” (eliminate). By categorizing tasks this way, users can focus on high-priority activities that contribute to long-term goals while reducing time spent on less critical tasks. The Eisenhower Matrix improves productivity by encouraging thoughtful decision-making and better workload management. Named after President Dwight D. Eisenhower, who emphasized prioritization during his career, it remains a popular method for optimizing time and achieving balance in professional and personal life.